Odoo vs. Zoho vs. HubSpot – Which Platform Powers Up Your Business in 2024?

1 April 2024 by
Maz | ODIY Academy

Ever felt like you're picking teams for a high-stakes game of business software dodgeball? You've got Odoo, Zoho, and HubSpot on the lineup, each ready to flex their features and sling their services to win you over. 

It's more than just about choosing a tool; it's about finding the right teammate that gets how you play the game – boosting productivity, simplifying operations, and pushing growth. So, which one's going to be your MVP? Let's take a laid-back walk through what each of these platforms brings to the table and figure out who's going to help you nail the game-winning shot.

Before diving into the specifics, it's crucial to understand the core of each platform. 

Odoo is an open-source business management software, renowned for its modular structure that allows businesses to start with their immediate needs and add more applications as they grow. 

Zoho, on the other hand, is a web-based online office suite containing a wide array of business, collaboration, and productivity applications. 

HubSpot, renowned for its inbound marketing philosophy, focuses on attracting customers through content creation, social media marketing, search engine optimisation, and branding. It's particularly favoured by small to medium-sized businesses (SMBs) looking to enhance their marketing efforts and improve customer service and sales processes.

Customisation and Flexibility

One of the most significant differences between Odoo, Zoho, and HubSpot lies in their customisation capabilities and flexibility. 

Odoo's open-source nature means it offers unparalleled flexibility and customisation options. Businesses can modify the source code to tailor the software to their exact needs, a feature particularly appealing to companies with unique processes or those in niche industries. 

Zoho, while offering a range of customisation options through its extensive suite of applications, operates on a proprietary platform. This means that while it offers flexibility within the scope of its applications, the possibilities for deep customisation are not as extensive as with Odoo. However, for many small to medium-sized businesses, Zoho's customisation capabilities are more than sufficient. 

HubSpot, with its inbound marketing focus, provides customisation options tailored to marketing and sales automation, making it a preferred choice for businesses looking to enhance their customer engagement and sales processes.

Integration and Scalability

All three platforms boast impressive integration capabilities, but their approaches differ. 

Odoo's modular design means businesses can seamlessly integrate additional modules or third-party apps as they scale. This scalability is a core feature of Odoo, making it an ideal choice for businesses projecting rapid growth or those with evolving business models. 

Zoho offers a cohesive suite of applications designed to work together harmoniously. While this ensures a high level of integration and user experience across its ecosystem, it may limit scalability to some extent, especially for businesses with highly specialised needs that extend beyond Zoho's offerings. 

HubSpot provides a large ecosystem of native integrations with popular tools, alongside a powerful API for custom integrations, making it easy for businesses to connect HubSpot with their existing tools and systems, enhancing its scalability for businesses with diverse needs.

User Experience and Ease of Use

When it comes to user experience and ease of use, all three platforms have their strengths. 

Zoho's interface is generally considered more intuitive and user-friendly, particularly for users without a technical background. Its cloud-based nature ensures that users can access the platform from anywhere, without the need for extensive setup or configuration. 

Odoo, with its comprehensive customisation options, can require a steeper learning curve, especially for businesses implementing highly customised solutions. However, it also offers a web-based interface and mobile apps, ensuring accessibility and flexibility in how users interact with the software. 

HubSpot is praised for its intuitive interface and ease of use, making it accessible for users with varying levels of technical expertise, particularly in the realm of marketing and sales automation.

Features and Capabilities

In terms of features and capabilities, each platform offers unique strengths. Zoho provides a wide array of business, collaboration, and productivity applications, catering to various aspects of business management. Its CRM functionalities, in particular, are robust and well-integrated with other applications in its suite. 

Odoo stands out with its modular structure, allowing businesses to customise the platform by adding or removing modules based on their specific needs. Beyond CRM, Odoo includes modules for manufacturing, inventory management, project management, and eCommerce, making it a versatile choice for businesses seeking an all-in-one solution. 

HubSpot CRM excels in user-friendliness and a robust set of marketing tools. It offers email marketing, lead management, marketing automation, and analytics, providing a unified platform that enhances customer interactions and automates various aspects of the sales process.


Pricing is another critical factor in choosing between Odoo, Zoho, and HubSpot. 

Odoo operates on a freemium model, offering a basic suite of apps for free, with additional modules and customisation options available at a cost per user for all apps. This can be an attractive option for startups and small businesses with limited budgets. 

Zoho's pricing model is subscription-based, with different tiers offering access to varying numbers of applications and features. While this can simplify budgeting for businesses, it may become costly as businesses grow and require access to more applications. 

HubSpot offers a free CRM with basic features, making it an attractive option for small businesses or those just starting with CRM software. Its premium plans, which unlock more advanced features and capacities, are based on a subscription model and can become quite costly as a business grows and its needs become more complex.


Choosing between Odoo, Zoho, and HubSpot ultimately depends on a business's specific needs, budget, and growth projections. 

Odoo stands out for its customisation capabilities, open-source flexibility, and modular design, making it an excellent choice for businesses with unique needs or those planning significant growth. Renowned for its modular structure, Odoo allows businesses to start with their immediate needs and add more applications as they grow. 

Zoho, with its intuitive interface and cohesive suite of applications, is well-suited for small to medium-sized businesses seeking an all-in-one solution for managing their operations. 

HubSpot, with its inbound marketing focus and powerful marketing automation tools, is ideal for businesses looking to enhance their customer engagement and sales processes. 

All three platforms offer robust solutions designed to streamline business processes and enhance productivity. By carefully considering their business needs, companies can select the platform that best aligns with their objectives, ensuring they are well-equipped to navigate the challenges and opportunities of the digital age.

Whether you lean towards Odoo for its flexibility and scalability, prefer Zoho for its user-friendly interface and cohesive ecosystem, or opt for HubSpot for its marketing automation and inbound marketing focus, all three platforms offer compelling advantages. The key is to assess your business's unique requirements and growth strategy to make an informed decision that will support your operational efficiency and long-term success.

Maz | ODIY Academy 1 April 2024
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